Updated: Jan 12
FORT WAYNE, IN — Canadian cannabis giant Aphria is expanding into the US with its $300 million acquisition of Sweetwater, a bold and thrilling move for the music industry.
Founded in 1979, Sweetwater is a highly respected leading online retailer of music instruments and audio gear in the U. S., serving musicians, recording studios, broadcast, education, and churches. Aphria, which was founded in 2013 by two greenhouse operators, focuses solely on creating and distributing cannabis.
Neither Aphria nor Sweetwater have any history working in one another’s industries, which makes this such a fascinating and highly unusual move. But if the stereotype holds up, then they’re dead right about one thing: musicians and artists probably love weed more than anyone else.
SWEETWATER HEADQUARTERS — In our attempt to interview Sweetwater founder, Chuck Surack, we found him higher than a kite in his office, laughing and smoking in a cloud of his newest product.
“Come on in guys!! You gotta try this stuff! They’re letting me sample every shipment that comes in!”
From what we’re told, our TAC Rep did his best to get more insight on the buyout, but soon, he too, was blitzed. The only notes from that interview are pictures drawn in crayon, which seem to depict a rainbow and some stick people. Clearly Chuck isn’t familiar with the term “don’t get high on your own supply.”
Expect more exciting news from this buyout to surface in the coming months, and we will do our very best to deliver it without getting second hand high.