If you're an artist trying to build a following on Spotify, then you've definitely heard the term 'algorithmic playlist' thrown around at some point (also called 'personalized playlists'). But let's be real, nobody wants to research the inner workings of algorithms, so we've made it easy. Here's our breakdown of everything you should know about the Spotify Algorithmic playlists.
While Spotify's editorial playlists focus more on moods, genres, and vibes aimed at a large audience, the algorithmic playlists are unique to each individual listener. The algorithms use info on what a fan is listening to help predict what they might listen to next. This includes anything a listener likes, shares, saves or even skips (very similar to how social media works with likes and shares). Then, based on the listener's taste, Spotify recommends more playlists for them to listen to. It's basically the equivalent to your best friend recommending a song they know you'll like, but on a massive, automated scale.
Here's a breakdown of the top 7 algorithmic playlists:
Your Time Capsule - This is a personalized playlist with songs to take you back in time, usually consisting of iconic throwbacks. This one is designed to bring back the memories!
Discover Weekly - Every Monday, Spotify gifts their 200 million users this playlist of 30 songs they've never heard before.
Daily Mixes - This is a series of up to six pre-mixed playlists with nearly endless playback, focusing on familiar and favorite music. This ones much less 'adventurous' compared to Discover Weekly.
Release Radar - This playlist features the newest releases every week by artists you listen to or follow. Listeners who follow an artist will also get an email about that artist's new release, which is a big reason why Spotify follows are so important!
On Repeat - This playlist auto-updates to keep track of what you've been playing most over the last 30 days, so that you can find it all in one place.
Repeat Rewind - This playlist includes tracks you played over a month ago for you to rediscover once again.
Spotify Radio - This is a playlist based on any artist, album, playlist or song you select. If a listener isn't sure what to listen to, but they know what mood they're in, they can simply select their first song that fits their mood, and then start the Radio from there!
So how do I get my music on these playlists?
Think of Spotify like a ladder. Your new release starts at the bottom rung, and the better your music performs (measured by those streams, shares, saves, and likes we mentioned earlier) the higher up the ladder it will climb, leading to bigger and better playlists.
The cool thing is that you can actually boost your music up the ladder with intentional and effective marketing (bet you didn't know that!). The more traction your music gets right off the bat, usually via 'listener playlists', the more likely it is to trigger the algorithmic playlists and begin its climb up the ladder towards those editorials. But remember, it always comes down to the quality of the song. The cream will always rise to the top, so make sure your music can compete with the best in your genre!
If you think your music deserves a higher rung on the ladder, we'd love to consider you for our private marketing! More info here.
We hope these tips are helpful! Our goal at TAC is to help you, the artist, get your music heard!